COO • Operational Excellence

Mike "The Operator" Murphy

Mike is the master of the "how." Trained on operational frameworks from companies that built world-class execution systems, he specializes in turning complex strategic initiatives into systematic, automated realities. He removes the "human friction" from business processes, ensuring your revenue engine runs at peak efficiency 24/7 without needing constant monitoring.

40%
Overhead Reduced
100s
Workflows Automated
Week 8
Typical Launch
Deploy Mike
OPERATIONS ARCHITECTURE

The Operations Hub

Mike builds the systematic "plumbing" that allows your business to scale without adding more manual labour.

01

Process Extraction

Turning "tribal knowledge" into documented SOPs that AI operators can execute instantly.

02

Automation Layering

Deploying multi-channel automation across email, SMS, and CRM triggers for seamless lead flow.

03

Execution Feedback

Constant monitoring of campaign performance with real-time adjustments to maximize output.

04

Infrastructure Hardening

Ensuring your tech stack is robust enough to handle the 10x lead volume Revark generates.

CAPABILITIES

Where Mike Excels

Mike doesn't just suggest workflows — he builds and deploys them. He is the bridge between strategic intent and technical execution.

🔄

Process Re-Engineering

Identifying manual bottlenecks and re-architecting them into lean, AI-driven workflows.

🛠️

Automation Architecture

Building the technical "plumbing" using the latest martech and AI tools to keep campaigns running.

Execution Frameworks

Implementing the "Revark Method" steps to drive consistent results across sales and ops.

⚰️

Database Resurrection

Applying Intelligence Division protocols to mine your old CRM for forgotten revenue opportunities.

📡

Multi-Channel Orchestration

Coordinating Email, SMS, and Voice into a unified engine with perfect timing and sequencing.

🚀

Growth Infra Hardening

Pre-empting technical debt by building a scalable foundation that supports 10x current volume.

Proven Impact

40%

Overhead Reduction

One client achieved a 40% reduction in operational overhead by automating manual lead processing tasks.

$280K

Dormant Pipeline Recovered

Mike's database forensics unearthed over $280K in dormant pipeline from a "dead" CRM graveyard.

3.5x

Efficiency Increase

Workflow automation typically delivers a 3-4x increase in team output without increasing headcount.

USE CASES

When to Deploy The Operator

Operational Friction

Team is constantly firefighting manual tasks instead of executing strategy.

"If your best people are spending 10 hours a week on data entry or manual follow-ups, your operational architecture is broken. We need to automate the mundane so they can win."

Siloed Data

Lead data is scattered across sheets, CRMs, and email inboxes.

"You have a goldmine of data, but it's buried in a graveyard. We need to centralise it and build the automation triggers that turn that data into active revenue."

Scaling Without Systems

Revenue is growing but the backend is starting to creak under the weight.

"Growth without systems is just a slow-motion car crash. We need to harden your infrastructure now before the volume tripples."

Poor Lead Response

Inbound leads are cooling off before anyone can get to them.

"Speed to lead is everything. If you're not responding to high-intent leads in under 15 minutes, you're losing money. We'll build the Priority Phone queue to fix that today."

Deploy "The Operator"

Stop firefighting. Start automating. Mike's job is to build the operational engine that executes your growth at scale.

Automate My Operations